Brand, Logo, and Web Design
(concept)
Whitefish Mountain Resort is a summer and winter recreational resort in Whitefish, MT. A burgeoning star amongst the Western American mountain resorts, WMR boasts world-class skiing and mountain biking.
I believe WMR could benefit from a redesign of their logo, and consequently, their brand, in order to adapt to their competitors, who are adopting more contemporary and youthful brand identities. I felt as if the resort’s original logo was dated and complicated. By creating a simple design, it allowed for a variety of palettes and uses, still fitting into both the winter and summer identities of the mountain.
Also, by separating the seasonal identities of the mountain via color, WMR can more accurately market to target winter and target summer audiences.
In addition to the brand identity, a fresh line of merchandise would be a source for profit, but also free marketing, as the customers return home and wear the Whitefish logo. The target audience for these two pieces were young adults aged 18-30.