Web and Marketing Design
Keith Lewis Jewelry Studio is a family-owned and run jewelry studio based in Upstate New York. Their products are known for their classic, minimalist shapes but innovative and unusual materials and techniques.
Originally just selling in person at trade shows and through an email catalog, KLJS was seeking to move their business online to continue to sell to and reach to customers throughout the pandemic. Using shopify as a platform because of it’s user-friendly backend, a clean and simple theme was developed, putting emphasis on digital banners and buttons that could be easily rotated out by the client themselves.
To fill the website, a portfolio of digital assets were produced. This includes campaign photos to be used on the website, newsletter, and on social media. The goal was to build an initial portfolio of photos that highlight the craft and expression of the jewelry, again, acting as a sort of guideline for the clients to follow.