The Whitefish Gallery Association sought a new visual identity to reflect the growing number of diverse, vibrant artists and visitors to the city following the 2020 pandemic. In considering a new direction, I wanted to highlight the iconic, view of Big Mountain from mainstreet which visitors experience hopping from space to space. The silhouette of the landscape centers the event in place, yet the clean, serif logotype reflects contemporary attitudes.
The new identity also required a new, updated brochure. The map in the last brochure did not follow a clear sequence, so the new one was updated to read in alphabetical order, making the list more logically accessible.